Some months ago, Stern was scrolling through Instagram and discovered the #DrawThisInYourStyle trend, a kind of challenge between illustrators that recreate other artists’ drawings in their own style. Mathieu was amazed by the quality of the art she saw and she was wondering how she could collaborate with all those amazing artists, as she was not an illustrator but a photographer.
Stern decided to first contact an illustrator asking if they wanted to redraw one of her portraits in their own style. Mathieu told her that she would create a YouTube video about the process and create the first episode with a team of her favorite artists. She said yes and the result she sent to Mathieu was so amazing that she started to contact every illustrator she liked on Instagram.